Why didn’t farmers adopt that seemingly profitable technology?

I am usually asked this question by frustrated scientists and development workers who believe they have a profitable technology which they believe can help farmers improve their livelihoods if properly used. Often, they have spent considerable thought and effort on their technology and they are convinced it is the answer to a significant proportion of the challenges that rural agricultural folk struggle with. To the scientists’ shock, a majority of the farmers do not adopt the seemingly profitable technology once introduced in the community! Continue reading “Why didn’t farmers adopt that seemingly profitable technology?”